Exclusive: The global growth of Magna-Tiles
Summary by Toy World Magazine | The Business Magazine with a Passion for Toys
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Exclusive: The global growth of Magna-Tiles
For the July issue, Christian Petersen, director of International Markets at Magna-Tiles, speaks to Toy World’s Caroline Tonks on the brand’s newest launches and growing campaigns, and how it is building global awareness. Off the back of the successful launch of its Build On global campaign in 2024, Magna-Tiles is continuing to go from strength to strength in 2025, with its core US business already up almost 40%. The campaign, which promotes the…
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