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EXCLUSIVE: Prada Taps Scarlett Johansson, Yorgos Lanthimos for Latest Galleria Bag Campaign

The campaign showcases Scarlett Johansson embodying multiple personas to explore identity fluidity, highlighting the evolving styles of Prada's Galleria bag since 2007.

Summary by WWD
Scarlett Johansson fronts the latest Prada Galleria bag ad campaign directed by Yorgos Lanthimos and hinged on his penchant for the surreal.

5 Articles

When Yorgos Lanthimos takes on the task of directing a commercial for a handbag, the result is not just a promotional video, but a surreal short film starring Scarlett Johansson.

·Greece
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WWD broke the news in United States on Tuesday, September 16, 2025.
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