EXCLUSIVE: Loewe’s New Design Duo Unveil Their First Campaign

At Loewe, Jack McCollough & Lazaro Hernandez Write Their Next Chapter

“We were horrified the night before the show,” Jack McCollough says, sitting on a white couch in Loewe’s Paris headquarters. “It felt like the first day of school or something.”He’s nine months into his tenure as the Spanish house’s creative director—a job he shares with Lazaro Hernandez, his partner in work and life. Both men are confident, sociable, and remarkably skilled at articulating in words what it is they intend to communicate in silk a…

EXCLUSIVE: Loewe’s New Design Duo Unveil Their First Campaign

Loewe's new creative directors Jack McCollough and Lazaro Hernandez have unveiled their first campaign for the Spanish house - "playful, sunlit and positive."

Loewe Turns A Page: Jack McCollough and Lazaro Hernandez Present their Debut Campaign - The Glass Magazine

LOEWE's latest Spring/ Summer 2026 campaign — the first under its new Creative Directors Jack McCollough and Lazaro Hernandez — plunges into fresh waters, quite literally. The Spanish heritage house conveys this season's "confident, playful, sunlit and positive" beach-ready visual narrative with a set of water-splashed stars, including young actresses Isla Johnston, True Whitaker and

LOEWE SS26 Marks the First Campaign by McCollough and Hernandez

LOEWE SS26, Photographed by Talia Chetrit LOEWE unveils its Spring Summer 2026 campaign, the first conceived by creative directors Jack McCollough and Lazaro Hernandez. The images expand the visual code introduced through teaser photographs ahead of their debut show in October. Shot by Talia Chetrit, the campaign positions energy, physicality, and presence at the center of the frame. AD CAMPAIGNS “We’re building a visual language that feels pers…

The first campaign of Loewe’s new era is here

Designers Jack McCollough and Lazaro Hernandez reveal their debut campaign for the house, enlisting a portfolio of young stars for the shoot