EXCLUSIVE: HP Hands Global Media to Publicis, Ending Omnicom's 17-Year Run

EXCLUSIVE: HP Hands Global Media to Publicis, Ending Omnicom's 17-Year Run

The account is estimated to be worth around $250 million.

Publicis lands HP’s estimated US$250 million global media business

Hewlett-Packard (HP) has reportedly selected Publicis as its new global media agency partner following a competitive review process, marking the end of a long-standing relationship with Omnicom Media Group. According to media reports, the review was conducted among a limited group of agency networks and concluded earlier this year. The global media account is estimated to carry an annual value of approximately US$250 million. With the win, Publi…

Publicis Media wins HP’s global media business

New Delhi: Hewlett-Packard (HP) has appointed Publicis Media to handle its global media business, bringing to a close a 17-year relationship with Omnicom Media Group, according to a report by Adweek. The report said the decision followed a closed pitch between Publicis Media and Omnicom Media Group, which concluded earlier this spring. The media account is estimated to be worth approximately $250 million. Omnicom has worked with HP since 2009, w…