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Exclusive: Hasbro on the importance of fandom culture
Marianne James, Senior Vice President, Global Licensing at Hasbro, tells Toy World readers how Hasbro is driving growth by utilising fandom culture. “Fandom has fundamentally expanded what a toy or collectible can represent,” said Marianne James. “Today, consumers are not … Continue reading →
The post Exclusive: Hasbro on the importance of fandom culture appeared first on Toy World Magazine | The business magazine with a passion for toys.
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Exclusive: Hasbro on the importance of fandom culture
Marianne James, Senior Vice President, Global Licensing at Hasbro, tells Toy World readers how Hasbro is driving growth by utilising fandom culture. “Fandom has fundamentally expanded what a toy or collectible can represent,” said Marianne James. “Today, consumers are not … Continue reading → The post Exclusive: Hasbro on the importance of fandom culture appeared first on Toy World Magazine | The business magazine with a passion for toys.
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