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Bradley Cooper Goes to War as G.I. Joe’s New Duke

Cooper joins the reimagined Hasbro franchise after reading McBride’s script, as Paramount expands its slate with a new film strategy.

  • On Thursday, Paramount Pictures announced that Bradley Cooper will star as Duke in a new G.I. Joe film based on the Hasbro toy line, directed by Danny McBride.
  • McBride, who previously directed Cooper in HBO's The Righteous Gemstones, placed the actor at the top of his casting wishlist after securing the directing job earlier this year.
  • Despite directing and starring in an Ocean's 11 prequel, Cooper committed to the role after reading the script; the new film is officially uncoupled from the Transformers franchise.
  • Lorenzo di Bonaventura, Mark Vahradian, and Zev Foreman of Hasbro Entertainment are producing the feature, which promises a fresh take on the property while keeping plot details under wraps.
  • Paramount expects to have the project in theaters for the Summer 2028 season, positioning the reboot as a key pillar in the studio's strategy to revitalize its intellectual property.
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Lean Left

Paramount is bringing back its G.I. Joe toy franchise. Before it ties in with the Transformers toy franchise, it's offering a new story. Bradley Cooper, whose primary income until recently was voicing the tough raccoon hero Rocket Raccoon in Marvel's Guardians of the Galaxy, is set to star in the lead role.

Lean Left

American actor Bradley Cooper will play Field Commander Duke in Paramount's remake of "GI Joe," directed by Danny McBride. Details of the script and further casting remain under wraps, but Paramount promises that the film will offer a fresh take on the iconic Hasbro toy line. McBride also wrote the screenplay with Jeff Fradley and John Carcieri. Paramount also confirmed that "GI Joe" is being spun off from the "Transformers" franchise. The combi…

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Globo broke the news in Rio de Janeiro, Brazil on Thursday, October 1, 2026.
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