Published 3 days ago • loading... • Updated 8 hours ago
Hailey Bieber's Collaboration with Adanola Is Inspired by Her 'Years of Dancing'
Bieber helped design the line after more than a year of development as Adanola posts nearly 140 million pounds in annual sales.
On Thursday, Adanola and Hailey Bieber launch a 23-piece ballet-themed capsule collection, marking the Manchester-based brand's biggest celebrity partnership yet.
Drawing on 12 years of ballet training, Bieber co-created the collection, which was 'in rehearsals' for a full year before its October 15 release.
The 23-piece range features wrap tops, knit boleros, and leggings designed for workouts or socialising, with prices ranging from £34 to £100.
Adanola founder Hyrum Cook said the partnership aligns with Bieber's 'effortless style,' while she stated the collection 'moves seamlessly from workout wear to streetwear.'
The launch capitalizes on balletcore's resurgence, popularized by Miu Miu and other designers, as Adanola reports double-digit growth with nearly £140 million in annual sales.