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Hailey Bieber's Collaboration with Adanola Is Inspired by Her 'Years of Dancing'

Bieber helped design the line after more than a year of development as Adanola posts nearly 140 million pounds in annual sales.

  • On Thursday, Adanola and Hailey Bieber launch a 23-piece ballet-themed capsule collection, marking the Manchester-based brand's biggest celebrity partnership yet.
  • Drawing on 12 years of ballet training, Bieber co-created the collection, which was 'in rehearsals' for a full year before its October 15 release.
  • The 23-piece range features wrap tops, knit boleros, and leggings designed for workouts or socialising, with prices ranging from £34 to £100.
  • Adanola founder Hyrum Cook said the partnership aligns with Bieber's 'effortless style,' while she stated the collection 'moves seamlessly from workout wear to streetwear.'
  • The launch capitalizes on balletcore's resurgence, popularized by Miu Miu and other designers, as Adanola reports double-digit growth with nearly £140 million in annual sales.
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WWD broke the news in New York, United States on Tuesday, October 13, 2026.
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