EXCLUSIVE: Demna Redefines ‘Gucciness’: Inside His Debut as Gucci’s Artistic Director

Your First Look at Demna’s Gucci Ahead of Milan Fashion Week

Amidst a sea of creative director debuts, “La Famiglia” sets the tone for a new era.

Demna’s Gucci Is Here

The Italian brand revealed its first offerings from the designer. It’s Gucci with a real dose of glamour and also humor, which Demna is known for.

EXCLUSIVE: Demna Redefines ‘Gucciness’: Inside His Debut as Gucci’s Artistic Director

In his first interview as Gucci's artistic director, Demna talks about Gucciness and redefining the brand's identity.

Forum Members Review the Debut Gucci Collection of Demna as Creative Director

IMAGES | VOGUUE.COM We genuinely don’t know where you’ve been if you weren’t already aware that Demna was now installed as Gucci creative director, having replaced Sabato De Sarno (who only lasted two years in the role). Demna’s highly anticipated debut collection as the creative force behind the renowned Italian fashion house is here. Ahead of the official start of Milan Fashion Week, Gucci releases its Spring 2026 collection designed by the Ge…

So, this is what Demna's Gucci looks like

So, this is what Demna’s Gucci looks like Demna’s first vision for Gucci is here — La Famiglia is a bold, glamorous prelude to February 2026’s runway show, and a glimpse of what’s to come.By Ruby Stephens Courtesy Gucci AT LAST, we have our first look at Demna’s Gucci — and naturally, it’s not a collection so much as a statement. La Famiglia is loud, glamorous, and just the right amount of unhinged, staging Gucci as both theatre and fam…