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China's Baidu starts layoffs after reporting third-quarter loss: Report
Baidu plans layoffs up to 40% in some teams to cut costs after revenue fell 7%, while AI and cloud roles remain protected amid restructuring.
- On Friday, Baidu Inc. started layoffs this week affecting multiple business units and restructuring artificial intelligence teams, expected to continue until the end of this year.
- After reporting a weak third quarter, Baidu Inc. saw total revenue drop 7% and online advertising revenue decline 18%, marking its second straight quarterly revenue fall.
- Company sources indicate the mobile ecosystem group will bear the brunt of cuts, with layoffs varying by unit and reaching up to 40%, while AI and cloud roles remain largely protected across Beijing, Shanghai, and Guangzhou.
- Affected employees received severance packages of one month's pay per year plus one to three additional months, and some signed agreements while U.S.-listed shares fell over 8% in the past month.
- Despite years of AI investment, Baidu Inc. struggled against Alibaba and DeepSeek while its workforce fell to 35,900 last year from 41,300 two years earlier.
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China's Baidu starts layoffs after reporting third-quarter loss
China's Baidu started layoffs this week that will hit multiple business units, six sources briefed on the matter said, as the company struggles with intensifying competition in artificial intelligence and declining advertising revenue.
·United Kingdom
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Total News Sources15
Leaning Left2Leaning Right3Center5Last UpdatedBias Distribution50% Center
Bias Distribution
- 50% of the sources are Center
50% Center
L 20%
C 50%
R 30%
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