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Arizona Iced Tea Founder Continues to Commit to 99-Cent Price Amid Tariffs

Founder Don Vultaggio absorbs $40 million in increased can costs due to doubled tariffs to keep Arizona Iced Tea priced at 99 cents, maintaining consumer value since 1992.

A 22-ounce can of Arizona iced tea has been 99 cents since the company was founded in 1992.

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NBC LA broke the news in Los Angeles, United States on Thursday, August 21, 2025.
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