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EXCLUSIVE: After Last Year's Super Bowl Lava Flow, Hershey's is Cooling Its Heels for 2026

Summary by Adweek
On December 4, 2024, an exuberant Hershey Company announced that “Reese’s is back, baby!” The confectionary giant was referring to its 2025 Super Bowl spot for the Reese’s Chocolate Lava […]

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EXCLUSIVE: After Last Year's Super Bowl Lava Flow, Hershey's is Cooling Its Heels for 2026

On December 4, 2024, an exuberant Hershey Company announced that “Reese’s is back, baby!” The confectionary giant was referring to its 2025 Super Bowl spot for the Reese’s Chocolate Lava […]

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Adweek broke the news in on Wednesday, November 19, 2025.
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