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EXCLUSIVE: Adidas Debuts Premium Retail Format in Italy With Rome Opening

Summary by WWD

Adidas opened a premium store in Rome’s Via del Babuino to carry Adidas Originals line, collaborations such as Y-3, Bad Bunny, Willy Chavarria, Jellyfish by Pharrell Williams.

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EXCLUSIVE: Adidas Debuts Premium Retail Format in Italy With Rome Opening

Adidas opened a premium store in Rome’s Via del Babuino to carry Adidas Originals line, collaborations such as Y-3, Bad Bunny, Willy Chavarria, Jellyfish by Pharrell Williams.

20 days ago·New York, United States

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WWD broke the news in New York, United States 20 days ago on Thursday, October 22, 2026.

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EXCLUSIVE: Adidas Debuts Premium Retail Format in Italy With Rome Opening

1 Articles

1 Articles

EXCLUSIVE: Adidas Debuts Premium Retail Format in Italy With Rome Opening

Coverage Details

Bias Distribution

Factuality

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EXCLUSIVE: Adidas Debuts Premium Retail Format in Italy With Rome Opening

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EXCLUSIVE: Adidas Debuts Premium Retail Format in Italy With Rome Opening

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