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Apple MacBook Air & Pro with M5, the New MacBook Neo Just Announced, Find All Information at B&H

Apple unveiled seven new products powered by next-gen M5 and A19 chips, including a low-cost MacBook Neo starting at $599 and faster MacBook models with Wi-Fi 7.

  • On March 2, Apple announced seven new products this week, with pre-orders opening March 4 and general availability on March 11.
  • Apple emphasized AI-ready silicon across the lineup, led by new M5 architectures, embedding local processing to prepare hardware before a smarter Siri later this year.
  • The M5 MacBook Air delivers up to four times faster AI performance, doubles storage to 512GB, and starts at $1,099, while M5 Pro and M5 Max MacBook Pros offer up to four times the AI speed.
  • Apple's fiscal 2026 first-quarter revenue rose to $143.8 billion, supported by its more than 2.5 billion active devices and Services segment's 75% margin.
  • Connectivity upgrades include Thunderbolt 5 on Studio Display and the N1 wireless chip adding Wi‑Fi 7 and Bluetooth 6, enhancing daisy-chaining and wireless performance.
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Apple is facing the global storage crisis with a price offensive. Important products are available for comparatively little money. This starts a strategic poker game whose final outcome is still completely open.

·Dortmund, Germany
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GQ France broke the news in on Wednesday, March 4, 2026.
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