Netflix France: “€1 ad-Investment Generates €7.20 in Incremental Sales”
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TV Tech Industry NewsNetflix France: “€1 ad-investment generates €7.20 in incremental sales”
Netflix’s ad-tier offering already reaches 12 million people every month in France and the streaming service environment and premium content “generate maximum attention” and “give each advertising impression more value and more impact”. During its first Netflix Upfront in France, on October 14th at the Paris Lido theatre, the streamer’s ad agency, led by Florence […]
Read the full article on stephaneLarue.com Netflix encrypts the audience of its offer with advertising in France, Current values change formula, France Media World earns 10 million in commission and Deezer will filter theIA.
Yesterday, the platform held the very first Upfront of Netflix in France, at the Lido, in Paris. In front of more than 300 advertisers, agencies and partners, the platform presented the results of its advertising offer, which reaches 12 million people each month in the country, according to Mediametry. It also unveiled new targeting tools [...] Netflix article highlights its advertising offer during its first Upfront in France appeared first on …
For its first Upfront in France, Netflix invested the Lido, giving an appointment to its ecosystem of agencies and advertisers to live a show in the US, interspersed with announcements about the platform's programs or advertising activity. On the programme side, the platform assumed its role as a private contributor to French creation: " [...]
Netflix has organized its first Upfront in France to establish its advertising management, share its performance data and unveil its next meetings. Its advertising offer will arrive in nine new European countries. The post Netflix holds its first Upfront in France and promises an increasingly effective advertising first appeared on The Media Leader FR.
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