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Even as shadow, McDonald’s products are instantly recognizable
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Even as shadow, McDonald’s products are instantly recognizable
Amsterdam, 8 September 2026 – McDonald’s Netherlands has launched a new outdoor campaign that puts four of its best-known products in the spotlight without actually showing them. Instead, French Fries, a Happy Meal, a McFlurry and Chicken McNuggets appear only through their shadows. With no colour, product detail or traditional pack shot, each product remains […]
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