EV owners want a 'Got Milk?' campaign to sway gas drivers with a $2,000-a-year pitch

EV owners want a 'Got Milk?' campaign to sway gas drivers with a $2,000-a-year pitch

Reddit users are floating a collective marketing push for electric vehicles, borrowing a playbook better known from commodity ads like "Got Milk?" Instead of focusing on headline specs or brand-vs.-brand competition, several commenters said the more effective pitch might be much simpler: show drivers what they could save by charging at home. What happened? Citing the kind of category advertising used for milk, avocados, and pork, the thread's or…