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Tracking Damp & Soggy End to the Work-Week
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European Week for Waste Reduction: Waitrose sets standard for plastic tracking
The supermarket is Britain’s first to introduce new invisible recycling tags, significantly improving accountability and traceability at scale. Developed by Welsh company Polytag, Waitrose has invested £100,000 to install two detector units at best-in-class AI-enabled recycling facilities. This means packaging which originates from the retailer will be automatically traced and data captured, so for the first time ever it will now be possible to…
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