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Eurocaja Rural Rebels Against the Dehumanization of Banking

Eurocaja Rural has launched its new campaign, ‘Feel like a customer again’. Full of humor and irony, the campaign focuses on one of the great paradoxes of modern banking: more and more institutions, in practice, prefer not to see the customer in the branch and instead delegate all interaction to the app, the ATM, or appointments. Eurocaja Rural advocates the opposite and has turned it into… Origin
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Eurocaja Rural has launched its new campaign, ‘Feel like a customer again’. Full of humor and irony, the campaign focuses on one of the great paradoxes of modern banking: more and more institutions, in practice, prefer not to see the customer in the branch and instead delegate all interaction to the app, the ATM, or appointments. Eurocaja Rural advocates the opposite and has turned it into… Origin

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Agencias y Medios de Comunicación broke the news on Thursday, June 11, 2026.
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