Euro 2028 hospitality: Money-back tickets if England flop and no dynamic pricing

Euro 2028 hospitality: Money-back tickets if England flop and no dynamic pricing

Jaime Byrom of Beyond Hospitality on what football fans can expect from its premium offerings at Euro 2028 in the UK and Ireland, which go on sale next week. The US might be seen as sport’s most mature commercial market but, when it comes to hospitality offerings, it still trails the UK, according to one of the sector’s top providers. The boss of Beyond Hospitality, which has the exclusive contract to provide premium experiences at Euro 2028 in …

The Opportunity of UEFA EURO 2028 Hospitality

With elite corporate hospitality for UEFA EURO 2028 set to go on sale, Sport for Business spoke with Jaime Byrom, Executive Chair of BEYOND Hospitality, about the scale of the opportunity, the changing premium sports market and why Dublin could prove one of the tournament’s strongest hospitality destinations. UEFA EURO 2028 will bring one of […]