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EU probes Shein over sale of illegal products, addictive design

The EU probe targets Shein's compliance with the Digital Services Act, focusing on illegal products and addictive user engagement features, risking fines up to $2.2 billion.

  • The European Commission opened formal DSA proceedings on Tuesday, February 17, 2026, launching a probe into Shein's EU operations after preliminary analyses.
  • Following last year's French findings, authorities uncovered child-like sex dolls and illegal weapons on Shein's site, while its Paris store opening sparked protests and gathered more than 120,000 petition signatures.
  • Brussels will examine whether Shein's `addictive design`, recommender systems transparency, and safeguards against illegal products including child sexual abuse material meet EU rules.
  • If breaches are found, the European Commission can impose interim measures, accept commitments, or levies fines up to 6% of global annual turnover; it will carry out in‑depth investigation measures with no fixed deadline and a final decision could come this year.
  • The probe signals intensified policing of low-priced Chinese imports that Brussels says pose consumer dangers and complements EU consumer-law enforcement, with a final decision possible this year.
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El MundoEl Mundo
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Lean Right

The European Commission formally investigates the Chinese Shein platform for its addictive design and for the online sale of illegal products in the European Union - like dolls...

·Madrid, Spain
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Center

After the scandal about sex dolls with a childish look, the EU Commission is launching a formal case against online retailer Shein.

·Germany
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3cat.cat broke the news in on Tuesday, February 17, 2026.
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