AI Labels To Be Compulsory On Authentic-Looking Content Under EU Rules | AI (Artificial Intelligence)
The new transparency rules cover images, audio, text and deepfakes, with fines of up to 3% of a company’s global revenue.
- The August 2 deadline marks the implementation of new labeling requirements for AI-generated content designed to look authentic, covering images, audio, and text across the EU market.
- EU parliament member Sergey Lagodinsky, who helped negotiate the Act, stated that labeling protects both consumers and democracy: "It is a matter not only of customer protection, it's also a matter of democracy protection."
- Boniface de Champris of the Computer and Communications Industry Association suggested consumers may be shocked to encounter AI-generated content "in areas where AI is already used at scale but people don't know it—advertising, film, publishing."
- Failure to comply could result in fines reaching three percent of a company's total gross revenue, though Pre-existing AI systems receive a four-month grace period before enforcement begins.
- Google, Meta, and TikTok have already established labeling policies, with Google's SynthID tool tracking more than 100 billion images, while "evidently artistic" satirical works and personal content remain exempt.
36 Articles
36 Articles
EU artificial intelligence rules are coming into force: from August 2, among other things, AI systems will be required to indicate when we are not talking to a human, and content created with AI will also have to be labeled.
Real or fake? Those who surf the Internet should be able to distinguish this better in the future. Since Sunday, more stringent specifications apply for virtual images and videos. Answers to important questions.
AI Labels To Be Compulsory On Authentic-looking Content Under EU Rules | AI (artificial Intelligence)
From apparently conspiring to steal elections to abusing staff or performing embarrassing dance moves, the last few years have seen plenty of fake content made about politicians intended to malign its targets and mislead the public. Now EU rules aim to stem the flood of this deceptive content: starting from Sunday, artificially generated images, audio and text designed to look authentic must be labelled. The rules, devised under the EU’s landmar…
From this Sunday, 2 August, new rules of transparency enter into force in Europe. They oblige companies to clearly identify content generated or modified by AI. The measure covers...
Since today, new EU rules apply to the handling of artificial intelligence. Numerous content generated with AI must then be marked accordingly. The specifications apply to images, videos and texts.
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