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Etsy laying off 12% of staff in bid to streamline business, position for growth

Etsy said the cuts affect about 12% of its workforce, while a new buyback authorizes up to $2 billion in share repurchases.

  • On Wednesday, Etsy Inc. announced it will lay off approximately 220 employees, or 12% of its workforce, while its audit committee authorized a new stock repurchase program of up to $2 billion.
  • Chief Executive Kruti Patel Goyal explained the restructuring aims to "improve co-ordination and speed of decision-making," with reductions concentrated in product and engineering rather than driven by AI.
  • Etsy will incur about $35 million in severance and associated costs to complete the transition by end of Q3, while offering departing staff at least 16 weeks of severance pay.
  • CFO Lanny Baker said Etsy would "expect the restructuring to lower operating costs in the near-term" while deepening expertise in machine learning to accelerate future growth.
  • Following the reduction, Etsy will maintain a headcount of around 1,600 employees as leadership reported that "all key performance indicators continue to show improving momentum.
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US-based e-commerce platform Etsy announced it will reduce its workforce by approximately 12 percent as part of a restructuring plan.

·Istanbul, Türkiye
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Reuters broke the news in London, United Kingdom on Wednesday, August 5, 2026.
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