Sports Direct and Nike Recruit Erling Haaland for Star-Studded Christmas Advert

Erling Haaland leads all-star cast in Sports Direct and Nike’s Christmas ad via Chaos x Magic

In the lead-up to Christmas, Campaign Brief is shining a spotlight on the season's most anticipated campaigns from around the globe. As these campaigns roll out, we'll be rounding up the highlights to keep you in the loop.   Sports Direct and Nike have recruited one of world football's biggest stars, Erling Haaland, to lead

First look: Erling Haaland, Dina Asher-Smith, Leah Williamson in Sports Direct and Nike Christmas ad

Drapers First look: Erling Haaland, Dina Asher-Smith, Leah Williamson in Sports Direct and Nike Christmas ad Frasers Group's Sports Direct has launched its 2026 Christmas campaign, featuring a star studded cast of sporting professionals. Watch the advert here.

Erling Haaland leads an all-star cast in ‘Unwrap Potential’, a playful take on AI launching across more than 900 Sports Direct stores

Discover what's happening in retail today, Retail Times publishes international & UK retail news covering products, data, tech, packaging, people, research, comment and much more. This Christmas, Sports Direct and Nike have recruited one of world football’s biggest stars, Erling Haaland, to lead a major new international Christmas campaign centred around Athlete Intelligence: an elite team of sporting and cultural stars helping shoppers spot som…

Sports Direct and Nike recruit Erling Haaland for star-studded Christmas advert

Sports Direct and Nike have teamed up with Manchester City striker Erling Haaland for a Christmas campaign featuring some of the biggest names in sport and music. The campaign, titled ‘Unwrap Potential‘, also stars Olympic sprinter Dina Asher-Smith, England football captain Leah Williamson, rugby player Henry Pollock and rapper Aitch, who take on the role...