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Équiterre protests opening of Shein pop-up in Montreal
Équiterre said Quebec sent 344,000 metric tons of clothing to landfills in 2023 as it pressed for limits on fast fashion.
- On Thursday, Aug. 27, 2026, environmental group Équiterre protested the Shein pop-up opening in downtown Montreal, arriving with a garbage truck and a banner reading "Non à la mode jetable" to highlight fast-fashion waste.
- Data from Recyc-Québec shows clothing sent to landfills in Quebec has doubled over 10 years to 344,000 metric tons in 2023, with fast fashion identified as the main source of this significant waste increase.
- Équiterre executive director Daniel Rotman criticized the business model, stating, "Buying a $4 T-shirt that lasts only two or three wears is really not the right solution," while shoppers queued for discounts nearby.
- Rotman called on the federal government to restrict fast-fashion retailers, pointing to France's recent regulations banning companies like Shein and Temu from advertising as a potential regulatory blueprint for Canada.
- As the pop-up continues through Sunday, Aug. 30, Équiterre plans to conduct an in-depth study before presenting specific recommendations to the federal government, shifting strategy from public protest to formal policy lobbying.
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13 Articles
13 Articles
Shein pop-up in Montreal draws backlash from climate activists
Quebec environmental group Équiterre parked a garbage truck outside the store on opening day to protest “disposable fashion.” According to a 2023 Recyc-Québec report, the amount of clothing sent to landfills in the province has more than doubled over the past decade.
·Ottawa, Canada
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Shein landed in Montreal on Thursday under the cold welcome of demonstrators, preventing the media from taking pictures in his ephemeral shop.
·Montreal, Canada
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The organization is pressing Ottawa to quickly take legislative action to curb the rise of ultra-ephemeral fashion.
·Montreal, Canada
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The eco-friendly organization Équiterre came to demonstrate the launch of a temporary shop in Shein, the controversial disposable fashion giant on Thursday morning.
·Montreal, Canada
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Coverage Details
Total News Sources13
Leaning Left5Leaning Right0Center4Last UpdatedBias Distribution56% Left
Bias Distribution
- 56% of the sources lean Left
56% Left
L 56%
C 44%
Factuality
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