Specialized Out, Merida in – End of an Era as Soudal-QuickStep and AG Insurance-Soudal Shake up Bike and Equipment Suppliers
The Belgian squads will use Merida bikes and a new full kit after a long partnership with Specialized ends, with the deal running at least four years.
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6 Articles
The 15-year partnership between Soudal Quick-Step and Specialized is coming to an end. The Belgian team, which will operate under the name Soudal Safety Jogger starting next year, is switching to Meridas. The ladies of AG Insurance – Soudal Team will also use the same bikes. Few collaborations in the cycling world have been as long-lasting as the one we witnessed […] The post Soudal Safety Jogger and AG Insurance – Soudal Team Switch to New Bike…
It had been known for some time, but Soudal Quick-Step has now officially parted ways with its loyal cycling partner Specialized. After a collaboration of nearly twenty years, the Belgian team is switching to Merida. "The end of an era," is how the team itself summarizes it. After eighteen extraordinarily successful years – in which the team and Specialized […]
After almost two decades together, Specialized and Soudal Quick-Step separated at the end of the season 2026. Since 2027 the Belgian team will run with Merida bikes, opening a new chapter in its history. The collaboration had begun in 2007 when....
A marriage of nearly twenty years is coming to an end. Soudal Quick-Step has officially announced that it will part ways with bicycle sponsor Specialized after this season. The news had been in the air for a while, but has now become definitive.
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