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Tesla Is Shifting FSD to a Subscription-only Model, Confirms Elon Musk

Tesla shifts Full Self-Driving to $99 monthly subscription only, ending upfront purchases after Feb 14 to reduce liability and boost revenue amid competitive pressure.

  • On January 14, 2026, Elon Musk, Tesla CEO, announced on X that Tesla will stop selling Full Self-Driving as a one-time option and offer it only as a monthly subscription after Feb 14.
  • Years of price swings followed by steep cuts led to Tesla ending upfront sales of Full Self-Driving, which Musk previously promoted as an `appreciating asset` with prices reaching $15,000.
  • Currently, Tesla calls the consumer product `FSD Supervised`, a level 2 driver-assist available in the U.S., Canada, China, Mexico, Puerto Rico, Australia and New Zealand, and costs $99 per month.
  • The move could boost near-term cash this quarter as removing the upfront option ends FSD as a purchasable product, though Tesla remains liable for previous FSD purchasers and bets some will pay upfront next month.
  • The move positions Full Self-Driving as a service and concedes it is not an asset, called the `final nail` in the appreciating-asset narrative amid Rivian Autonomy+ and NVIDIA competition.
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Times of India broke the news in India on Wednesday, January 14, 2026.
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