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Raducanu ditches Nike after eight years to sign £2.6m deal with rival

Summary by One News Page
Emma Raducanu has ended an eight-year relationship with Nike to become the first female tennis player on the roster of Uniqlo. The 23-year-old former US Open champion has signed a multi-million pound deal with the Japanese casualwear brand and follows the likes of Roger Federer in ditching the ...

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Emma Raducanu has a major new partner. Previously a spokesperson for the American brand Nike, British tennis player Emma Raducanu has joined Uniqlo as a global brand ambassador. She becomes the first British woman to represent the Japanese sportswear company. Winner of the 2021 US Open and the first British woman since 1977 to win a Grand Slam singles title, Raducanu will make her debut in her new colors at the Indian Wells Open in the United St…

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Tennis 365 broke the news in United Kingdom on Monday, February 23, 2026.
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