Real Madrid and Adidas Extend Historic Kit Partnership Until 2034

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Florentino Pérez shows his enthusiasm after the renewal of the agreement

Agencias y Medios de Comunicación

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Real Madrid and adidas have announced an eight-year extension to the most successful partnership in world football. First formalized in 1980, this partnership between adidas and Real Madrid, according to the club, has made them the undisputed leader of European football, winning eight Champions League titles while wearing the three-striped jersey. With over 35 years… Origin

Real France

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Real Madrid has just locked two of its largest commercial contracts. After Emirates, Adidas also extended its engagement with the Madrid club. After securing its partnership with Emirates until 2031, Real Madrid announced that it had also reached an agreement with Adidas, until 2034. Two signatures that will bring big to [...]

milanpress.it

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Real Madrid and Emirates (also a sponsor on AC Milan's jerseys) have renewed their agreement until 2031, a new expiration date signed a few days ago. It's a historic deal in terms of figures: it's the most lucrative between a football club and its main sponsor. The Emirates deal: OK, but what are the figures? The agreement—as our colleagues at Calcio e Finanza report—is worth €100 million per season, a significant amount compared to the €30 mill…

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Real Madrid and adidas will continue their common journey, at least until 2034. The Spanish club and the German company announced the brand's extension of their collaboration, ... More