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Embedded Tech, Real Privacy Risk: Courts Scrutinize Shopify Checkout Tools and NBA Tracking Practices

Summary by LexBlog
Recent privacy litigation against Shopify and the NBA highlights a shared theme: companies may face risk not only for what their websites say about privacy choices, but for how embedded technologies actually collect data behind the scenes.In the Shopify case, a California federal court refused to dismiss claims alleging that Shopify collected California consumers’ personal, payment, location, and browsing information through its checkout technol…
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LexBlog broke the news on Thursday, August 6, 2026.
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