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Elon Musk’s X may lose up to $75M by year-end on advertiser exodus: report

  • Elon Musk-owned social media company X could lose up to $75 million in advertising revenue as major brands pause their marketing campaigns due to Musk's support of an antisemitic post.
  • X has filed a lawsuit against Media Matters, claiming defamation after the organization published a report stating that ads from major brands appeared next to posts promoting Hitler and the Nazi party.
  • Advertisers, including Disney and Warner Bros Discovery, have halted or considered pausing their ads on X, resulting in a decline of at least 55% in U.S. Ad revenue since Musk's takeover.
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Devdiscourse broke the news in India on Friday, November 24, 2023.
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