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Elon Musk sells the future, not the product. Founders should copy the craft and fear the rest

Summary by IT Brief Australia
Investors are paying a premium for Elon Musk's narrative, even as Tesla's brand suffers and his empire's risks are shifted onto a single float.
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IT Brief AustraliaIT Brief Australia
+3 Reposted by 3 other sources

Elon Musk sells the future, not the product. Founders should copy the craft and fear the rest

Investors are paying a premium for Elon Musk's narrative, even as Tesla's brand suffers and his empire's risks are shifted onto a single float.

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IT Brief Australia broke the news on Friday, June 12, 2026.
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