US EditionElon Musk, longtime defender of open-source AI, is bringing advertising into his rogue Grok chatbot
3 Articles
3 Articles
After the departure of its managing director Linda Yaccarino, Elon Musk takes over the reins of the commercial offensive of X. Its new strategy is based on the integration of advertising directly into Grok's responses, its AI chatbot, an approach that its competitors have so far avoided. The aim is to revive the advertising revenues of the platform. Will this maneuver suffice to convince advertisers?
X’s Grok AI to feature ads in responses
Elon Musk announced X’s intent to integrate advertisements within Grok’s responses, a strategy to bolster the platform’s advertising revenue following recent executive changes. This development was shared during a live discussion with advertisers on Wednesday, as reported by the Financial Times. Musk indicated that the primary focus for Grok had been on its AI capabilities. He stated, “Our focus thus far has just been on making Grok the smartest…
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