Eli Lilly’s new campaign depicts ups and downs of Alzheimer’s - Brand Innovators

Eli Lilly’s new campaign depicts ups and downs of Alzheimer’s - Brand Innovators

Eli Lilly is highlighting Alzheimer’s awareness with a new campaign featuring a touching short film, a large-scale partnership with Conde Nast and advocacy from actors Mandy Moore and Julianne Moore.  The campaign is intended to highlight both the patient’s and caregiver’s experiences in coping with the disease, which affects about one out of every nine Americans who are 65 and over.  The campaign centers on the importance of shared memories and…