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The Diet Drug Insurers Don’t Want to Pay for Just Got Easier to Find
The partnership offers Zepbound vials at nearly 4,600 Walmart pharmacies with direct-to-consumer pricing up to 50% below typical incretin medicine costs.
- On October 29, 2025, Eli Lilly and Company and Walmart Inc. announced a collaboration to expand direct-to-consumer pricing for Zepbound single-dose vials through LillyDirect.
- LillyDirect executives say the growth underscores the momentum behind a more modern, consumer-driven model of care, aiming to expand access and ease treatment management.
- Zepbound vials will be available for pickup at Walmart pharmacies nationwide by mid-November, with self-pay pricing starting at $349 per month for 2.5 mg and $499 for higher doses, Eli Lilly said.
- LillyDirect's growth data show approximately 35% of new Zepbound prescriptions were fulfilled through LillyDirect in the second quarter of 2025, highlighting its rise as a consumer-driven channel.
- Walmart's scale means its 270 million customers weekly across more than 10,750 stores and over 50,000 pharmacy staff could boost Eli Lilly's nearly 150 years of history against Novo Nordisk.
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The diet drug insurers don’t want to pay for just got easier to find
Eli Lilly announced a partnership with Walmart that will make the retailer the first to offer in-store pharmacy pickup of single-dose vials of its weight-loss medication Zepbound for self-pay customers.Beginning in mid-November, Walmarts 4,600 pharmacies will offer discounted prescriptions of Zepbound. Eli Lilly said customers will pay $349 for a 2.5-milligram dose, while higher doses will cost $499.The company said the prices represent more tha…
Eli Lilly, Walmart partner to bring Zepbound to customers with direct-to-consumer pricing
Eli Lilly and Company and Walmart have announced a partnership to offer Zepbound single-dose vials at Walmart pharmacies. The move will start nationwide in mid-November and will have direct-to-consumer pricing through LillyDirect.
·Seattle, United States
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Total News Sources22
Leaning Left2Leaning Right2Center9Last UpdatedBias Distribution69% Center
Bias Distribution
- 69% of the sources are Center
69% Center
L 16%
C 69%
15%
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