E.l.f. Beauty Expands Global Footprint With Sephora

E.l.f. Beauty Expands Global Footprint With Sephora

The beauty brand strengthens its retail presence with Sephora in the Middle East, Dollar General in the U.S. and rising international sales, while navigating tariffs.

E.l.f. Beauty CEO outlines expansion plans and price strategy

NEW YORK — In a recent Glossy interview, E.l.f. Beauty CEO Tarang Amin detailed the company’s aggressive growth strategy, including international expansion, a rare price increase, and plans to double the business in the coming years.The interview follows the company’s Q1 earnings report, which showed 9% net sales growth to $354 million, a modest improvement over last quarter’s 4%, though down from the 28% full-year growth in 2025. A key driver: …

e.l.f. Beauty sales rise in Q1 amid Rhode expansion plans

The company’s acquisition of Hailey Bieber’s beauty business officially closed on 5 August, as it gears up to launch Rhode’s products in Sephora stores in the US and UK this year