US EditionEl Rustico launches premium potato chips at Woolworths
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retailnews.asiaEl Rustico launches premium potato chips at Woolworths
Premium snack brand El Rustico has launched deli-style, artisanal potato chips exclusively at Woolworths. The Spanish maker says it focuses on creating premium but affordable chips and sells the product at $3.80 a packet. The chips come in Original, Salt and Vinegar, and Chilli and Lime flavours. “Quality, heritage, and flavour are at the heart of El Rustico,” said Richard Fowell, marketing manager of El Rustico. “We’ve created a product that …
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