Efforts to reduce TikTok screen time often increase usage

Efforts to reduce TikTok screen time often increase usage

Efforts by social media platforms to encourage users to take breaks from screen scrolling may actually lead to some of them spending even more time online. That's according to research coauthored by University of Mississippi professor Christopher Newman.

When a TikTok application reminds users to limit their time spent on the application, the effect would be counterproductive, according to one study.