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Ed Sheeran’s $3M ‘Ed Effect’ Boosts Ipswich Surprise Visit
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Ed Sheeran’s $3M ‘Ed Effect’ Boosts Ipswich Surprise Visit
Mayor: Mission ‘Ed-complished’ IPSWICH was still buzzing this week after global superstar Ed Sheeran’s surprise stopover delivered what Mayor Teresa Harding has dubbed a $3 million “Ed effect” for the city. The unannounced visit to the Ipswich CBD – just hours before his first Brisbane concert – marked the finale of a 10-month campaign and generated an estimated $3 million in earned media value, packed hospitality venues, Ed-themed promotions, a…
·Ipswich, Australia
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