Economy. Paris La Défense Arena Is Renamed Plenitude Arena as of July 1st
13 Articles
13 Articles
The Paris concert hall Paris La Défense Arena will change its name on July 1st. It will take the name of a company, according to the marketing practice of Naming. Find out what is the name of this company.
The Paris La Defense Arena concert hall will change its name from July 1, 2026.
The largest covered hall in Europe where Bad Bunny and Celine Dion are programmed, is renamed Plenitude Arena from 1 July, after signing a contract with a subsidiary of Eni, an Italian energy giant.
The largest covered room in Europe changes its name. The reason? A contract signed with Plenitude, a subsidiary of the Italian energy giant Eni.
Not because the room closes, but because it changes its name on July 1, 2026!

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