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Eco-Consciousness and Price Perception Drive Urban Green Buys
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Eco-Consciousness and Price Perception Drive Urban Green Buys
A recent study published in the Indonesian Interdisciplinary Journal of Sharia Economics, authored by Nabilah Rosa Azzahra of Universitas Pembangunan Nasional “Veteran” Jawa Timur, sheds light on the factors influencing consumer decisions to adopt eco-friendly products, specifically Ecobags, in urban retail settings. The research, conducted in Surabaya, Indonesia, highlights the pivotal role of… Source
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