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Echizen Crab Brand Faces Critical Moment of Loss of Trust: Mixed Feelings of Those Involved in the Fraudulent Labeling of Furusato Tax Return Gifts in Echizen Town
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On the 10th, Echizen Fishing Port in Echizen Town was filled with excitement among those involved in the fishing industry as the first auction of the season took place, with some top-grade crabs even being sold. However, this year, a scandal involving fraudulent labeling of Echizen crabs in the hometown tax donation program came to light, threatening to tarnish the brand's reputation. With the urgent need to restore trust, what were the thoughts…
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