TikTok’s Endless Scroll Is Under Threat in Europe

TikTok’s endless scroll is under threat in Europe

EU regulators argue the app’s design encourages addiction, a finding that could force TikTok to change its feed and put other platforms on notice.

EU Turns Up the Heat on TikTok as “Addictive” Design Faces DSA Scrutiny

Europe is tightening the screws on TikTok, arguing that its engagement-first design has become a limitless risk. The platform rejects the European Union’s allegations, as the case heads toward fines and deeper review.   The European Commission says TikTok is breaching the Digital Services Act by rolling out “addictive features” that push people into nonstop video watching. The focus is the familiar combo – infinite scroll, autoplay, notification…

EU regulators tell TikTok to make changes to its “addictive design”

European Union regulators have told TikTok that it must change its “addictive design” within Europe otherwise it could face tens of billions in fines for breaching the EU Digital Services Act. In the preliminary findings of an inquiry that began two years ago, the European Commission said that TikTok did not “adequately assess” the negative impact certain design features in its app could have on the wellbeing of users, including children. In a s…

EU preliminary findings on TikTok’s addictive platform design - European Digital Rights (EDRi)

The European Commission preliminarily found that TikTok was in breach of the Digital Services Act (DSA) due to the addictive design of its platform. EDRi welcomes this decision and urges TikTok to swiftly mitigate the risks to which its users are exposed. The post EDRi welcomes EU preliminary findings on TikTok’s addictive platform design appeared first on European Digital Rights (EDRi).

EU Moves Against TikTok’s ‘Addictive Design’

Commission’s preliminary findings put infinite scroll, autoplay and notifications under the Digital Services Act spotlight—especially for minors. In a short clip shared on YouTube — “TikTok’s Addictive Design Raises Risks for Children” — the message is blunt: Brussels believes some of TikTok’s most familiar engagement mechanics may be unlawful in the EU if they are […]

TikTok under EU pressure to change its addictive algorithm

The European Commission has issued preliminary findings that say TikTok breaches the Digital Services Act due to its addictive design. The Commission opened a formal investigation into TikTok in February 2024. The probe examined whether the platform meets its obligations as a very large online platform under the Digital Services Act. These obligations include identifying risks linked to the service and taking steps to reduce them. According to t…