PepsiCo Lost Billions of Dollars Amid a Doritos Controversy—Now It's Trying To Earn Shoppers Back With This Major Change

PepsiCo Lost Billions of Dollars Amid a Doritos Controversy—Now It's Trying To Earn Shoppers Back With This Major Change

This also impacts Ruffles, Tostitos, and Cheetos.Credit: Adobe Stock/AllrecipesGrocery prices continue to climb, and over the past couple of years, PepsiCo Foods has increased prices on its most beloved chip products, including Doritos, Tostitos, Cheetos, and other former Frito-Lay company brands. But according to a new report from Bloomberg News, PepsiCo went too far and learned the hard way that even the most loyal fans have a breaking point w…

Food companies are finally cutting prices. PepsiCo shows it's worth it

After accepting the reality that its inflation-weary customers had had enough of price increases in recent years, PepsiCo slashed U.S. prices on Lay’s, Doritos, Cheetos, and Tostitos chips by up to 15% in February. It seems to have worked: The move is helping bring back some of the food and beverage maker’s customers who had gone AWOL, according to the company’s latest results. The company said on Thursday that revenue had jumped 8.5% to $19.4 b…

PepsiCo cuts prices on Doritos and Lay’s to win back shoppers

PepsiCo has credited a fresh round of price cuts on some of its biggest snack brands with helping to pull shoppers back into the category, after previous hikes prompted consumers…

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