US EditionGamers Have Scared EA Away From An $80 ‘Battlefield 6’
NO LOC, JUL 30 – EA aims to grow its player base and revenue through live services instead of raising Battlefield 6's base price to $80, aligning with industry trends and consumer feedback.
- In the latest investor call, EA CEO Andrew Wilson said EA isn’t “looking to make any changes on pricing at this stage”, confirming Battlefield 6 will be priced at $70.
- Amid the holiday pricing debate, EA says it’s 'not looking to make any changes on pricing at this stage' for Battlefield 6, despite industry shifts.
- EA CFO Stuart Canfield highlighted that no new pricing approach was factored into FY 2026 guidance, despite Battlefield 6’s $400 million development budget and 100 million-player goal.
- That means upcoming EA titles like Madden NFL 26, EA Sports FC 26, and Battlefield 6 will likely launch at current price points, with Battlefield 6 remaining at $70.
- Projections show uncertainty over $80 pricing as consumer pushback influences industry trends in the coming year.
Insights by Ground AI
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33 Articles
33 Articles
EA Won't Be Asking $80 For Battlefield 6
As large parts of the games industry looks to normalize $80 as the entry price for gaming, EA says it’s not planning to join in yet. EA CEO Andrew Wilson spoke on an earnings call to say the company is not intending to start charging eighty bucks “at this stage.”Read more...
Coverage Details
Total News Sources33
Leaning Left2Leaning Right0Center3Last UpdatedBias Distribution60% Center
Bias Distribution
- 60% of the sources are Center
60% Center
L 40%
C 60%
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