US EditionE-commerce in Germany 2025: Online retail growth returns
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The multiple crises in business and politics also have an impact on online trade in Germany. Consumers tend to spend money on necessary investments and spend less on consumption. In addition, there is a wave of redundancies in German industry, which fuels further uncertainties. How online and omnichannel retailers from the B2C and B2B sectors manage to stand out from competitors in this challenging situation, to adapt their own supply chain and …
E-commerce in Germany 2025: Online retail growth returns
After a challenging period marked by uncertainty and falling sales, online retail in Germany is firmly back on a growth trajectory in 2025. Following several quarters of decline throughout 2023, the first half of this year has brought signs of recovery – driven by improving consumer sentiment, rising adoption of digital services, and the increasing role of AI in the purchasing process. According to recent figures, revenue from online goods sales…
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