US EditionCowboy E-Bikes Rescued From Collapse Thanks to Rescue Deal
Cowboy secured short-term financing and a new partner to overcome a recall and market challenges, aiming to restore normal operations and service by year's end.
8 Articles
8 Articles
Cowboy e-bikes rescued from collapse thanks to rescue deal
E-bike company Cowboy has secured short-term financing that would allow its operations to go back to normal after a period it describes as the "most challenging in [its] history." The company has revealed that it has signed a term sheet with a new partner, Rebirth, which it believes would pave the way for long-term stability. As The Verge notes, Rebirth is the parent of ReCycles, the prominent French manufacturer that took over bike assembly for…
Belgian e-bike manufacturer Cowboy can breathe a sigh of relief. After months of speculation about possible insolvency, the company has now received the necessary financial support to continue operations. The rescue comes from Rebirth Group Holding, which is not only providing short-term financing, but also...Read the article: E-bike manufacturer Cowboy receives financial injection and remains on the market. You can support us with every purchas…
Brussels e-bike manufacturer Cowboy in dire straits? (update)
Cowboy, the Brussels-based manufacturer of trendy, usually dark black electric bikes, has always been surrounded by a certain amount of financial haze. The recall of the C4 ST (Edition MR) model in early May due to the risk of frame breakage has once again thrown the company into turmoil. There is even talk of a new CEO and a takeover scenario for the company, although Cowboy’s founders are currently keeping quiet. The ball that somehow caused C…
The e-bike startup Cowboy was once hyped, but has been making losses for years. Customers, dealers, and investors are growing impatient. After rumors of a sale, Cowboy is securing fresh capital at short notice. Can CEO Roose survive?
After a long radio silence, the Belgian e-bike start-up Cowboy has commented on its own situation. Thanks to a new investor, the company continues to operate.
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