US EditionDuracell Sues Rival Energizer over ‘Misleading’ Battery Life Claims
- On June 13, Duracell filed a lawsuit against Energizer in a Manhattan federal court, alleging that Energizer’s advertising falsely claims superior battery life.
- This lawsuit arises from Duracell's claim that Energizer's recent advertising inaccurately asserts a 10% longer life for its MAX AA batteries compared to Duracell's Power Boost AA batteries.
- Duracell contends that Energizer’s claim is based solely on a single industry standard comparison relevant to AA batteries, which does not reflect the performance of all types of Duracell batteries.
- The complaint alleges that Energizer’s advertisements have caused significant damage to Duracell’s reputation, harming its brand image and diminishing its goodwill.
- Duracell seeks to halt Energizer's advertising and recover monetary damages, reflecting ongoing rivalry including a 2022 Canadian court victory for Energizer.
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Duracell sues rival Energizer over ‘misleading’ battery life claims
By Samantha Delouya, CNN (CNN) — America’s top battery brands are locked in a power struggle over battery life claims. Duracell has filed a lawsuit against Energizer, accusing the rival battery maker of running a deceptive advertising campaign. In a complaint filed in federal court in Manhattan on June 13, Duracell — which is owned
·Idaho Falls, United States
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abc12/WJRT+16 Reposted by 16 other sources
Duracell sues rival Energizer over 'misleading' battery life claims
America's top battery brands are locked in a power struggle over battery life claims.
·Flint, United States
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