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‘Dum-de-doo’: Griffin’s retires iconic Cookie Bear mascot after 57 years

Summary by NZ Herald
The golden days of Griffin’s treasured Cookie Bear mascot are over after a 57-year run with the company. Griffin’s told the Herald it is “refreshing” the...

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NZ HeraldNZ Herald
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‘Dum-de-doo’: Griffin’s retires iconic Cookie Bear mascot after 57 years

The golden days of Griffin’s treasured Cookie Bear mascot are over after a 57-year run with the company. Griffin’s told the Herald it is “refreshing” the...

·Auckland, New Zealand
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What's On InversWhat's On Invers

Griffin’s Bids Farewell To Cookie Bear

Griffin’s has announced it will phase out the Cookie Bear character from its biscuit packaging, marking the end of a nostalgic era for many New Zealanders. The cheerful bear has been a familiar face in Kiwi households since the 1970s, making this decision a significant shift in the country’s cultural and advertising landscape. Cookie Bear first appeared in television ads created by Don Donovan of advertising agency Carlton-Carruthers du Chateau …

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Otago Daily TimesOtago Daily Times

Griffin's to dump Cookie Bear in pack 'refresh'

Griffin's is removing its bow-tie clad mascot Cookie Bear from biscuit packs in favour of a simplified rebrand. Photo: Facebook The iconic Cookie Bear mascot will be removed from Griffin's products after 57 years.

·Otago, New Zealand
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NZ Herald broke the news in Auckland, New Zealand on Tuesday, April 1, 2025.
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