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Cannabis entrepreneur Duke Rodriguez joins the race for New Mexico governor

Duke Rodriguez plans to self-fund his GOP bid, focusing on health care, education, crime, and public pensions amid eligibility questions and a competitive primary.

  • Duke Rodriguez, Ultra Health president and CEO, announced his campaign for New Mexico governor via a Sunday advertisement in The Albuquerque Journal.
  • After the New Mexico Supreme Court dismissed his petition this month, Rodriguez said the court's decision influenced his run while prioritizing health care, education, crime, and public retirement safeguards.
  • Rodriguez said Monday he's confident the residency requirement is a non-issue, noting he owns homes in Albuquerque and Scottsdale, Arizona, and said, `I grew up here, built my career here, and raised my family here`.
  • As he prepares to compete, Rodriguez said he'd likely contribute at least $2 million to his campaign, joining a GOP primary with Gregg Hull and Steve Lanier while the DGA sought to link him to Donald Trump.
  • Positioning himself as a GOP frontrunner, Rodriguez eyes the November 2026 contest as he calls attention to the new semi-open primary law allowing roughly 345,000 independent voters to choose major-party ballots, ahead of the June 2 primary and Nov. 3 general election.
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Cannabis entrepreneur Duke Rodriguez joins the race for New Mexico governor

One of New Mexico’s most successful cannabis entrepreneurs is entering the race for governor. Duke Rodriguez announced his run for the Republican nomination in a series of newspaper advertisements over the weekend.

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Source New Mexico broke the news in on Monday, December 15, 2025.
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