US EditionDubai Gets World’s First Mercedes-Benz Branded City With 13,000 Apartments - Yanko Design
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5 Articles
Marketing: Mercedes-Benz Is Committed to Branded Residences with a Luxury Urban Development in Dubai
Binghatti The development Mercedes-Benz Places Binghatti City contemplates more than 13,000 departments within an urban masterplan in the Meydan district, Dubai. The buildings of the complex adopt names inspired by Mercedes-Benz concept vehicles. The global market of branded residences exceeded 740 active properties in 2024, according to data from the international real estate sector. The marketing of luxury brands once again expanded its border…
Dubai, January 19, 2026 – Following the global success of their initial collaboration, Binghatti and Mercedes-Benz are reuniting for an even grander vision: pushing the boundaries of both luxury real estate and automotive innovation. The partnership returns today with the unveiling of Mercedes-Benz Places – Binghatti, the world’s first Mercedes-Benz branded city and the company’s first fully-developed community. This AED 30 billion development s…
Dubai Gets World’s First Mercedes-Benz Branded City With 13,000 Apartments - Yanko Design
Luxury car brands moving into real estate isn't exactly new anymore. Porsche kicked things off with its Design Tower Miami in 2017, followed by Aston Martin's 66-story sail-shaped tower that opened in Miami in May 2024, and Bentley Residences expected to complete in 2026. Bugatti and Pagani both have projects underway in Miami and Dubai.
The famous German brand has been in the panade for several years. Indeed, it has to face many contrary winds that have greatly impacted its sales worldwide. Whether it is the ever-increasing customs duties or recent stock problems, the sky does not seem clear around the company originally from Stuttgart. In order to compensate for this shortfall, the German leaders decided to diversify. Still in a high-end logic, they decided to turn to the new …
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